Korean beauty (or K-beauty) has taken the world by storm, and with good reason. In fact, Marie Claire has dubbed Korea the new skincare superpower, praising them for being 12 years ahead of skincare innovation globally. This doesn’t come to a surprise for those in the know—Korea has long been obsessed with creating and using the best skincare available on the global market, and they have a whole arsenal of awesome products to show for it.
This dedication to looking and feeling good almost seems ingrained in Korean culture; it is not uncommon to see groups of girlfriends flocking to one of Korea’s many hot springs to rejuvenate their complexions, or scouring the shops for the latest ‘miracle’ skincare product. In fact, South Korean women spend twice as much of their income on beauty products and makeup than their American counterparts. Surprisingly, this obsession with beauty doesn’t only apply to women, South Korean men spend more on skincare than those in any other country!
This phenomenon has created a universal demand for high quality beauty products and services in Korea. Korea’s beauty industry has little choice but to rise above conventional methods to meet the almost impossible demands of Korean skincare fanatics (and trust me, there are a lot of them!) The result is a hyper-competitive beauty industry that is at the forefront of skincare and beauty around the world.
If you are new to Korean skincare and beauty, please do not feel apprehensive about trying out new foreign-sounding products and take comfort in knowing that you are in good hands. Here are five reasons why you should start making the switch to Korean beauty products, if you haven’t already done so!
- They are way more advanced than Western skincare
Sheet masks, BB creams, cushion foundations—all of these now-essential beauty staples originated in Korea. From never-before-seen formulations to genius packaging that not only looks good but also enables easier application, the Korean beauty market is a wonderland of visually appealing and highly innovative products that are never be seen anywhere else. Remember how Korea is known for being 12 years ahead of skincare innovation around the world? Try their products to give your skin an advanced treat from the future.
- They have gentle formulations
Korean beauty heritage is steeped in natural ingredients passed down from generation to generation. This tradition continues today with strict formulations that stays clear from harsh chemicals and draw goodness from the Earth instead. Isn’t it nice have a skincare collection made with natural ingredients and all whose names you can actually pronounce?
(Source: Marie Claire)
- They are made with only the best ingredients
As stated above, Koreans pay great attention to what they put onto their faces, and only the best ingredients will make the cut. Korean beauty products usually incorporate natural ingredients such as volcanic clay, green tea, fermented yeast, honey and yes, you know it—snail extract. Do not be put off, though, it isn’t like slathering snails straight onto your skin! Snail creams are actually packed with beneficial ingredients like hyaluronic acid and glycoprotein enzymes that helps fade dark spots and provide anti-aging effects. Snail extract is one of many examples of times when Koreans aren’t afraid to try out new ingredients, giving their products a unique edge and benefits your skin in ways traditional Western skincare cannot.
- They are highly affordable
Spending $150 on a night serum is a luxury not many can afford. Luckily, the competition among beauty brands in Korea is nothing short of fierce, which helps keep the prices of beauty products lower than their Western counterparts without ever sacrificing quality. You are able to get quality face masks such as the Polatam Water Gel Extra Force Moisturizing Sheet Mask (recently featured on Vogue!) for AUD $8 per sheet. Making the switch to Korean beauty products is something your skin and wallet will thank you for.
- They’re highly effective, and works wonders
If you ever doubt the effectiveness of Korean beauty products and want to see proof, just take a look at the flawless, porcelain-like skin of Jessica Jung from Girls Generation and Suzy from Miss A. Somewhat miraculously, these women have managed to escape the cruel grasp of wrinkles, acne scars or sun damage! They owe the near-perfect state of their skin to a combination of highly effective Korean beauty products and a strict Korean skincare regime (to be shared here on the Nudie Blog very soon!)