In 2003, the government of South Korea commissioned LG Household & Health Care to launch a holistic, premium skin care range that showcased the extensive cultural heritage of Korea. Since then, "The History of Whoo" was born.
Whoo is a luxury Korean skincare brand that captures the meticulous beauty regimens once used by the Empresses. The chinese character "后" (Whoo) translates into Empress. By harmonising the most treasured secret formulas used in traditional Eastern medicine with innovative modern technology, Whoo creates an ultimately indulgent and prestigious experience to your daily beauty rituals. Ensuring each and every product is crafted with high-quality ingredients and excellency, Whoo gives you brighter and more translucent complexion, bringing out the inner Empress in you.