The name Holika Holika is derived from English suffix "-holic", meaning addiction, and Korean word "holida", meaning temptation, to form the brand's name and its concept.
Holika Holika is a Korean cosmetic retailer owned by ENPRANI Co. Ltd and created in Korea in 2010. Enprani is founded by Samsung & CJ Group. Holika Holika's vision is to provide fun and practical cosmetic products to enhance everyone's natural beauty. This brand offers affordable prices for high quality products made with the finest ingredients.