There is a Melbourne girl, Ruby, who hates putting on excessive makeup (if any at all). She believes looking after the skin is much more important than hiding it, and being confident enough to show the world your nude skin empowers you to feel more beautiful.

On a trip to Korea, Ruby discovered K-beauty. Could that be the secret to all Korean people having flawless skin? Surely!

She started using Korean beauty products regularly and started to love them. She also realised that they are hard to find in Australia, so she always stocked up when she traveled to Asia.

Few trips later, she thought, why don't I share these amazing products with everyone else in Australia? And then Nudie Glow (me!) was born in 2016.

Not the most exciting story I know, but hey! Want to find out a little more about my approach?